Making A Successful Marketing Plan: A Closer Look At The Brand Edge Needs Analysis

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One of the biggest mistakes that a marketing agency can make is jumping into action without surveying the field first. While it is all well and good to get a quick start, at Brand Edge Marketing, we know all too well how important it is to ask questions and learn a lot about each of our clients before deciding on a plan and executing that plan.

For this reason, the first step we take with all clients after the initial consultation is a Needs Analysis. This three-page questionnaire allows us to build a solid foundation of knowledge and facts before beginning on the major structure of your marketing plan.

The questionnaire covers a large volume of information related to your business, your past and current marketing strategy, and your future goals, including:

  • What are the goals of your business?
  • Who are your customers and how do you serve them?
  • Who is your biggest competition?
  • What is your current marketing plan?
  • What is your current marketing budget?
  • What is the state of your website and online presence?
  • Do you engage in online advertising?
  • What campaigns have been most successful in the past?
  • Do you like your current logo and the state of your brand?
  • What would you like your marketing plan to achieve?

Why do we ask so many questions? The answer is simple: if we only know that your business sells hamburgers, we are still much too ignorant to create a marketing plan that is just right for you. If you are the Mo CLub, you don’t want to market like McDonald’s. Marketing plans have to accomplish two big steps: to communicate your exact value to customers, and to forward your business’ goals. If we are not familiar with both your customers’ needs and your long-term goals, we aren’t going to be able to create a successful marketing strategy.

From Needs Analysis To Marketing Plan

How do we utilize the information we discover from your needs analysis? The first step is processing everything we learn about your business and your customers. The next step is identifying the areas that most need help immediately–whether it may be your website, your logo, or your TV and radio presence. Finally, we construct a 12- or 24-month marketing plan that balances your greatest marketing needs with your available budget.

Only then do we get started–and hit the ground running, knowing that we are making the right choices at the right time to get exactly what your business needs.

Get The Competitive Edge With Brand Edge Marketing

Don’t continue to engage in marketing or advertising in a haphazard manner. Get a plan that works for the local market as well as your long-term goals.

Don’t continue to blindly feel your way around issues of branding, marketing, and advertising. Get a team that can ensure that your marketing strategies are sensible, on-budget, and successful.

We are here to help. To ask a question, request a free consultation, or learn more about our services, contact us today online or call 406.258.0258.