Brand Edge approached businesses within the destination town of Philipsburg, Montana. We came up with a strategy to use high quality production value with Red Umbrella Media to market "Simply Philipsburg." The marketing message focused on a young woman and her daughter traveling to a destination to enjoy the "simple things in life." We consistently used the same opening and closing of the ad for each video. This allowed businesses such as Boheme' coffee shop to be highlighted in the "donut hole" to draw customers to not only their business, but to the town of Philipsburg. This strategy allowed us to effectively purchase ads in a most efficient manner in markets across the state of Montana, driving people to make Philipsburg part of their vacation destination.