Simply Philipsburg_Strategy_Up N Smokin’ BBQ

Working with Jason Tonn and his crew at Red Umbrella Media on our "Simply Philipsburg" project was a such a joy. This video shoot was at Up N Smokin' BBQ house where owner Brett Schreyer prides himself on being "Montana's Best BBQ" and ewwwweee! We are here to tell you that is the truth! Don't just take our word for it, you have to try it yourself, whether it is Ribs, Pulled Pork, Tri-Tip or their famous nachos, you're pallet will agree, Up N Smokin' is "Montana's Best BBQ," catering is available or you can travel to the wonderful town of Philipsburg and try it for yourself.Brand Edge approached businesses within the destination town of Philipsburg, Montana. We came up with a strategy to use high quality production value with Red Umbrella Media to market "Simply Philipsburg." We consistently used the same opening and closing of the ad for each video. This allowed businesses such as Up N Smokin' BBQ to be highlighted in the "donut hole" to draw customers to not only their business, but to the town of Philipsburg.