Portfolio

Brand Edge approached businesses within the destination town of Philipsburg, Montana. We came up with a strategy to use high quality production value with Red Umbrella Media to market “Simply Philipsburg.” The marketing message focused on a young woman and her daughter traveling to a destination to enjoy the “simple things in life.” We consistently used the same opening and closing of the ad for each video. This allowed businesses such as Boheme’ coffee shop to be highlighted in the “donut hole” to draw customers to not only their business, but to the town of Philipsburg. This strategy allowed us to effectively purchase ads in a most efficient manner in markets across the state of Montana, driving people to make Philipsburg part of their vacation destination.

Working with Jason Tonn and his crew at Red Umbrella Media on our “Simply Philipsburg” project was a such a joy. This video shoot was at Up N Smokin’ BBQ house where owner Brett Schreyer prides himself on being “Montana’s Best BBQ” and ewwwweee! We are here to tell you that is the truth! Don’t just take our word for it, you have to try it yourself, whether it is Ribs, Pulled Pork, Tri-Tip or their famous nachos, you’re pallet will agree, Up N Smokin’ is “Montana’s Best BBQ,” catering is available or you can travel to the wonderful town of Philipsburg and try it for yourself.Brand Edge approached businesses within the destination town of Philipsburg, Montana. We came up with a strategy to use high quality production value with Red Umbrella Media to market “Simply Philipsburg.” We consistently used the same opening and closing of the ad for each video. This allowed businesses such as Up N Smokin’ BBQ to be highlighted in the “donut hole” to draw customers to not only their business, but to the town of Philipsburg.

This Ultherapy ad was a part of the Surgical Arts Centre’s media mix plan and our Brand Edge Strategy. The mix of broadcast and cable television built a great foundation for the initial TOMA campaign. After a few months we then added in broadcast radio and a television ad invitation for a special event held after hours at their facility. This combination was a key marketing strategy to their success in gaining them more attendees and revenue than years past.

The Surgical Arts Centre, wanted a local Montana marketing company to help stress one of their brands, Ultherapy. To help brand them here in Western Montana, we needed to resonate to those locally by using local talent and filming in local settings. From the eduction of this video, we then launched the Brand Edge Marketing Strategy, culminating outdoor billboards and broadcast radio inviting clients to visit the facility and “See the Beauty of Sound” for themselves.